Link in Bio for Restaurants: What to Include and in What Order
Updated October 3, 2026 · 6 min read
What a restaurant link in bio should include, from OpenTable, Resy or Tock reservations to delivery, menu and hours, plus the best order and QR table tents.
Quick answer: A restaurant's link in bio has one job: answer the three things a hungry person wants in a single tap. Can I book a table, can I order right now, and what is on the menu? Put reservations (OpenTable, Resy or Tock) and ordering at the top, then the menu, your location pin and hours, then events, gift cards and catering. A free lit.bio page holds up to 10 links plus your social icons, a Save contact button and a free QR code you can print on table tents, so the same page works on Instagram, TikTok and at the table.
What should a restaurant put in its link in bio?
- Reservations. A direct link to your OpenTable, Resy or Tock booking page, not your homepage. Every extra tap loses guests.
- Ordering. Your own online ordering page first, since it usually avoids the marketplace commission, then DoorDash, Uber Eats or Grubhub for people who already live in those apps.
- Menu. A mobile-friendly menu page beats a PDF that people have to pinch and zoom. If a PDF is all you have, keep it short and current.
- Location. lit.bio's free location pin opens directions in one tap. Add parking or entrance notes to the link label if your spot is hard to find.
- Hours. Put them in your Instagram bio text or link to your Google Business Profile, and keep Google updated, because that is where most people check before they drive over.
- Events and specials. Trivia night, a prix fixe, a pop-up, a holiday brunch. Rotate this link as things change.
- Gift cards. A steady seller around the holidays and an easy gift for regulars to send.
- Catering and private dining. These are often your highest-value inquiries, so give them their own button.
Your Instagram, TikTok, Facebook and Yelp profiles go in the social icon row at the top, which does not count toward your 10 links.
What order should restaurant links go in?
Order links by what people are trying to do, not by what you are proudest of. Most visitors arrive from a food photo and want to act on it within seconds, so the money links go first and the browsing links go below.
| Position | Link | Why it goes here |
|---|---|---|
| 1 | Book a table (OpenTable, Resy or Tock) | The highest-intent tap on the page |
| 2 | Order pickup or delivery | Catches people who want food tonight, not a table |
| 3 | Menu | The most common question after "are you open" |
| 4 | Directions (location pin) | One tap to Maps for first-time guests |
| 5 | This week's special or event | Rotates, so it stays fresh for regulars |
| 6 | Gift cards | Move it to the top in November and December |
| 7 | Catering and private events | Fewer clicks, but each one is worth more |
| 8 | Reviews or press | Reassurance for people comparing options |
If you are walk-in only, drop the reservation link and lead with ordering or the menu instead.
How do I add the page to Instagram?
- Create your free page at lit.bio/yourrestaurant, add your logo or a dish as the profile photo and your dining room as the header photo.
- Add your links in the order above and turn on the location pin.
- Copy your page URL.
- In Instagram, go to your profile, tap Edit profile, then Links, then Add external link, and paste it.
- Instagram allows up to five links, but only the first one shows on your profile, so put your lit.bio link in the first slot.
Instagram business profiles can also add a Reserve action button through approved partners, which include OpenTable, Resy and Tock. Use both: the button handles bookings, and your link in bio covers ordering, the menu, events and everything else. Menu labels move around between app versions, so look under Edit profile for action buttons or contact options. Our guide to adding multiple links to your Instagram bio walks through the link settings in more detail.
How does the free Save contact card work for a restaurant?
The Save contact button is free on every lit.bio page. You fill in a name, title, company, phone, email, website and address. A guest taps the button and their phone downloads a contact card (a vCard) with your photo, ready to save, with no app needed.
For a restaurant, that matters more than it sounds. Event planners, office managers who order catering, regulars who call in takeout, and suppliers all want your number without digging. A few setup tips:
- Use the restaurant name as the name and something like "Catering and private events" as the title, so the contact is easy to find later.
- Use the phone line that actually gets answered during service, or your events manager's direct line.
- Fill in the address, so the saved contact doubles as directions.
The same feature powers lit.bio's free digital business card, which is handy for an owner or chef who does a lot of networking with vendors and event clients.
How do QR codes on table tents work?
Every lit.bio page comes with a free QR code. Download it from your dashboard and print it on table tents, the back of the paper menu, receipts, takeout bags, the front window or the host stand. A guest scans it and lands on your page with the menu, specials, gift cards and your Instagram all in one place.
The big advantage is that the QR code points to your page, not to a single link. When the menu changes or a new event goes up, you edit the page and every table tent you already printed still works. You never reprint because a link moved.
- Give a reason to scan. "Scan for tonight's specials" or "Scan to book your next visit" beats a bare code.
- Print it large and high contrast. Dark code on a light background, with a white border around it. Matte paper avoids glare under dining room lights.
- Test before you print a batch. Scan it with a couple of different phones from the distance a seated guest would.
- Keep paper menus available. Not every guest wants to use a phone at dinner, so treat the QR code as an extra, not a replacement.
See our link in bio QR code guide for more print ideas.
Tips for a restaurant link page that gets taps
- Label by action. "Book a table" and "Order pickup" outperform "OpenTable" and "Online ordering."
- Rotate with the calendar. Valentine's Day dinner goes to the top in early February, the patio opening in spring, gift cards in December.
- Stay inside the free 10 links. Remove dead links, like a past event, instead of stacking new ones on top. Pro ($9 a month or $49 once) gives you unlimited links if you truly need more.
- Check what gets tapped. Free pages show 7 days of analytics and Pro shows 90. If nobody taps the catering link, rename it or move it. Here is how to track link in bio clicks.
- Match your brand. All 12 themes and 12 fonts are free. A great header photo of your signature dish does more than any color choice.
- Consider Pro tools only if you will use them. Pro adds email capture for a newsletter or birthday list, a contact form for catering inquiries, and tracking pixels if you run Meta or TikTok ads.
Set up your restaurant page
Your followers already see your food. The link in bio is where they decide to book, order or come by, so make those taps obvious and keep the page current. lit.bio gives you up to 10 links, a location pin, a Save contact card and a printable QR code on the free plan, with no ads. See what a restaurant page can hold on our lit.bio for restaurants page, then build yours in a few minutes. Start free